About HFC

While there isn’t a cure, there is care.

Quicklinks: 2021-2024 Strategic Plan | Rebrand | 2020 Annual Report | 2019 Annual Report | 2018 Annual Report
Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a national non-profit organization whose mission is to care for families impacted by Alzheimer’s disease, inspire the next generation of Alzheimer’s advocates, and be leaders in brain health research and education.

HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing many laughs and light to the Alzheimer’s space. Through its signature celebrity events, HFC also raises much-needed awareness about this disease.

HFC launched a Brain-Health Dinner Series, hosted nine star-studded variety shows and one comedian-filled carnival, and has a comedy special currently streaming on Netflix. In 2020, HFC hosted its first-ever virtual game show: Hilarity for Charity’s Head to Head. Thanks to the ongoing support of our generous donors, HFC has raised over $13 million and awarded over 325,000 hours of in-home care relief to Alzheimer’s family caregivers through our North American Caregiver Respite Grant Program. In addition to providing caregiver respite, HFC organizes online support groups to build caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow.

Together, we can bring light to Alzheimer’s!