Help us care for families facing Alzheimer's, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.

Our Values

The following values are embedded in all that we do:


We believe that care for unpaid family caregivers today is crucial.


We recognize that we are not in this fight alone and uplift the work of countless others.

Diversity, Equity, and Inclusion

We commit to providing opportunity for all and integrating all voices.


We embrace originality and fearless thinking in all that we do.


We use light and laughter as a tool to build community and as an important mechanism to create lasting change.


We strive for excellence as we continue to impact more lives affected by Alzheimer’s disease.

Our Team

HFC was founded by Seth Rogen and Lauren Miller Rogen and some pretty great friends. HFC’s leadership has expanded to include professional staff, board of advisors, science advisors, care advisors, and more.


HFC could not do what we do without the help of amazing partners who share our vision and help us bring light to Alzheimer’s.

Get In Touch

Donate Today

Help us keep our great programming going - donate today

Partner With Us

Two heads are better than one, and we love collaborating with creative, driven people who share our mission and values. Reach out, and let’s find a way to work together!