About HFC

While there isn’t a cure, there is care.

Founded in 2012 by Seth Rogen and Lauren Miller Rogen, HFC is a national non-profit organization whose mission is to care for families facing this disease, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.

HFC is accelerating progress in Alzheimer’s care, prevention, and support all while bringing many laughs and much awareness to the disease through our signature events. We’ve launched a Brain Health Dinner Series, hosted nine star-studded variety shows and one comedian-filled carnival, and have a comedy special currently streaming on Netflix. In 2020, we hosted our first-ever virtual game show: Hilarity for Charity’s Head to Head.

Thanks to the ongoing support of our generous donors, we’ve raised over $13 million dollars and awarded over 300,000 hours of in-home care relief to Alzheimer’s family caregivers through our North American Caregiver Respite Grant Program. In addition to providing caregiver respite, HFC organizes online support groups to build caregiver community and connectivity, engages young people across the country to become Alzheimer’s advocates, funds prevention-focused and brain-health research, and teaches people how to care for the health of their brains today, so they can reduce their risk tomorrow. While there isn’t a cure, there is care.

Learn how we rebranded and became HFC!
Download the 2019 Annual Report
Download the 2018 Annual Report