Help us care for families facing this disease, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.

Brain It On

A Virtual Summit of Top Brain Experts and Celebrities

About This Event

Brought to you by HFC and the Women’s Alzheimer’s Movement (WAM), Brain it On 2021 brought together hosts Maria Shriver and Lauren Miller Rogen, top brain-health experts, celebrity advocates, thought leaders to educate thousands of attendees about brain health, disease detection, and prevention.

With nearly 6 million people diagnosed with Alzheimer’s Disease, and ⅔ of them women, Brain it On underscored the need not only for increased Alzheimer’s-prevention awareness and brain-health education, but also the commitment of HFC and WAM to combat this issue on a national scale by bringing brain-health to the forefront of the conversation.

With new research indicating that 4 in 10 dementia cases may be preventable by adopting brain-healthy habits and an estimated 13.8 million Americans projected to have Alzheimer’s by 2050, teaching people how to live a more brain-healthy life and reduce their Alzheimer’s-risk today is an absolutely essential approach to combating this disease.

"We were incredibly thrilled to co-host Brain it On in collaboration with HFC to provide meaningful conversations around Alzheimer’s awareness and prevention so that attendees can better protect their brain health for the future," said Maria Shriver, founder of the Women's Alzheimer's Movement. "Medical research has historically left women out of clinical trials and significant brain-health studies, which is why we must create an environment dedicated to discussing women's brain health in an attempt to educate and empower women."

“It was an honor to co-host Brain it On with Maria Shriver, a powerhouse for women and Alzheimer’s, fellow advocate, and a woman I admire,” said Lauren Miller Rogen. “The synergy between our two organizations increases our reach and amplifies the message that we can, in fact, take care of our brains. Brain it On empowers attendees with critical Alzheimer’s prevention and brain-health information.”

2021's Brain it On featured celebrities Rocco DiSpirito, Julianne Hough, Apolo Ohno, and Liz Hernandez, in addition to thought leaders, and experts in the space, to provide accessible, manageable, and adaptable tools for participants to incorporate into their everyday lives. Panels included Eating for Brain Health: How To Get Started, Keeping Your Neurons Firing: Sleep, Exercise and Cognitive Fitness for Brain Health, Peace of Mind: Meditation, Faith, and Emotional Well-Being for Brain Health, and Women, Hormones and Brain Health: What Women Need To Know. A testament to the impact within the space, Brain it On was sponsored by Biogen and Eisai. Additional sponsors included Kensington Senior Living, Accenture, Eli Lilly, Home Instead, City National Bank, Acadia Pharma, Athira, and the Todd & Stephanie Schnick Foundation.

Brain It On By The Numbers

5,000+

Attendees in 2021

85%

of attendees learned something new about Alzheimer's nd brain health after attending

$350,000+

Raised to support HFC and WAM's brain health work

Our Sponsors